How Allbirds Is Changing The Footwear Industry

The Allbirds journey began when Tim Brown, a native of New Zealand, expanded his curiosity about the merits of merino wool in the footwear industry. Such a remarkable and sustainable resource was not being utilized as a raw material for this ever-growing industry. Therefore, taking the first step, Mr. Brown commandeered the ship to sale merino wool based footwear.

Allbirds wool runners shoe
Allbirds wool runners shoe, Image credit: https://commons.wikimedia.org/wiki/File:Allbirds_wool_runners_in_white.jpg

Joey Zwillinger, who is an engineer as well as a renewables expert teamed up with Mr. Brown. And together they moulded a revolutionary wool fabric purpose, especially for footwear.

Features of Allbirds Footwear

  1. Simple in Design
  2. Confidence in Comfort
  3. Made from Nature
  4. Recycled Packaging

Preparation Processes

Sheep outnumber humans, 6 to 1, in New Zealand. It is precisely because of their wool that the process uses about 60% less energy than materials utilized in synthetic shoe manufacturer. Allbirds works with organizations like ZQ Merino, in order to ensure the wool used is high in standard. The areas of land management, farming, and animal welfare are also undertaken properly.

Superfine merino wool is breathable with fibres 20% the diameter of human hair. It is temperature-regulating with moisture absorbance capacity, which does not cause irritation and scratchiness.

Other items manufactured by Allbirds are Recycled Bottles, Castor Bean Oil, and Recycled Cardboard. Their latest launch is a $35 flip-flop manufactured from renewable sugarcane rather than usual plastic foam.

SOLES4SOULS®

Lightly used Allbirds find new life all around the globe. How? SOLES4SOULS® helps communities in need by collaborating with Allbirds. Nothing is wasted

Leo And His Ever Thoughtful Environmentalism

Leonardo DiCaprio, the environmentally conscious heart-throb, has signed on as an investor for Allbirds.

“Creating sustainable consumer products needs a deep commitment from brands that understand the role they have in helping solve our environmental crisis,” DiCaprio said in a statement. “Allbirds is on the forefront of developing new materials that will serve as a model for the footwear industry. This kind of innovation is crucial for creating a more sustainable future. I am proud to join the company as an investor.”

Eco-friendly Carts in Tow

Many brands are now becoming exceedingly conscious of environmental calm and protection, with new releases every year. These upcoming companies cater to not only the growing needs of the population but the requirement of a pure and clean nature as well. Some of these are mentioned below:

  1. Impossible Foods Inc.
  2. Choose Energy
  3. Holganix
  4. Elevate Structure
  5. Solarkiosk

Author’s Bio:

Adeela Hameed is pursuing Masters in Environmental Sciences from Amity University, Noida.

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