Initially the outlets would be selling E-10 petrol (10% ethanol blending).
Purti group will supply the ethanol while Essar will be supplying the petrol.
Purti Group has an in-house production capacity of 1.2 lakh litres of ethanol per day and after the ongoing expansion the capacity will be about 2 lakh litres per day.
India has a National Policy for Biofuels which envisages-
The Purti Group is one of the fastest growing professionally owned enterprises in India and has interests in Power, Sugar, Alcohol, Ethanol, Bio diesel, Bio-Fertilizers and Agrotech.
Reference and further reading-
TOI
Purti Group
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