Tata Power Club Enerji reaches out to 26.4 million citizens in FY20

~Introduces “E-Learning Fridays” for its followers to adapt sustainable living practices amid lockdown~

Tata Power Club Enerji has always propagated efficient use of energy along with effective management and conservation of natural resources through various initiatives to combat climate change. This 12-year old sustainability initiative has today, reached out to 533 schools nationwide and has fostered growth of over 3.6 Lakh energy champions along with 4.1 Lakh energy ambassadors.

Since its inception in 2007, it has sensitised over 26.4 million people and saved more than 31.8 million units of energy in seven cities – New Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Kolkata and Ajmer with endless support from students, principals, teachers, parents and partners spread across the country.

The aim is to inculcate the values of energy conservation and broad understanding of dependencies on scarce resources amongst children so that they can grow up into responsible citizens and proactive leaders of the future.

Over the years, Club Enerji has brought about a social change by launching various campaigns to get the message across. Last year, the company launched four innovative campaigns such as ‘I have the Power’, ‘I Live Simply’, ‘#SwitchOff2SwitchOn’ and ‘I Can’ to further the success of Club Enerji among the youth of India. These campaigns were also promoted on popular social media platforms like Facebook, Instagram etc., and managed to reach a large number of young audiences.

Further, Club Enerji also launched ‘E-learning Fridays’ module comprising of a weekly Webisode series for children and their parents to adapt sustainable living practices amid lockdown on its digital and social platforms. E-learning Fridays’ is Tata Power’s way of reaching out to the future generation online by delivering relevant and practical information which will inspire children and adults alike to change the way they think and act.

The series will not only enable them to take control of how much energy they use on daily basis but also inform them about the benefits of saving it making them an important part of our energy saving journey. The module has gained more than 2,00,000 impressions and more than 35000 views reached out to audiences across India.

Episodes of this new series are freely available across all the social media platforms of Club Enerji every Friday. The next episode captures active Citizenship and will be launched on 31st July on http://www.clubenerji.com/resources/e-learning-fridays.aspx. Club Enerji, through these online modules aims to educate School and College children on ways to combat climate change and transform them into responsible citizens.

This national movement has also been conferred with the prestigious “Edison Award” for its “Club Enerji #Switchoff2SwitchOn” campaign under Social Innovation category and Social Energy Solutions subcategory.

Ms. Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power, said, “Club Enerji has come a long way since its inception. I feel very proud to be a part of this initiative which has now become a powerful global movement. Over the years, we have established a center of excellence to help and address climate change thereby promoting responsible advocacy through various campaigns. The recently won Edison Award is a testament of the whole-hearted support of children, parents and teachers and thousands of our colleagues in Tata Power. We are confident of scaling up to new heights by make it an even bigger national movement in future.”

By following a 4E approach of Educate (sensitise school children about energy conservation practices), Engage (empower energy champions to spread awareness among peers and the community), Enhance (enthuse schools to participate and contribute to Club Enerji initiatives), and Empower (create self-sustaining mini clubs to lead the movement), Club Enerji has emerged as a successful initiative and has grown to become a global movement.

Apart from India, Tata Power Club Enerji also has followers overseas in countries such as France, Germany, the United States, Ireland, Philippines, Bangladesh, United Arab Emirates, South Africa and Nepal. The Club is a case study in IIM-Ahmedabad and was showcased on the prestigious TEDx platform.