National, August 06, 2020: Tulips, India’s most innovative personal hygiene care brand, today, announced the launch of fully biodegradable, cotton buds/ swabs. Softer and safer, the ECO-FRIENDLY COTTON BUDS are made from certified paper, and purest grade cotton fibre, in world-class production facilities.
TULIPS is the 1st Indian company to introduce biodegradable Cotton buds on a national scale & make a serious initiative towards sustainable personal hygiene products. The stems are made using FSC certified paper. FSC (Forest Stewardship Council certification) means that this is a sustainable product & not made by depleting the natural forest cover. This is also in line with the Prime Minister’s call last year to reduce plastic content in single-use products.
“Out of a huge consumer base of Cotton buds, there are substantial number of people who are looking for sustainable, eco-friendly option. We plan to promote these Cotton buds strongly & make sure to reach to every part of the country. Being the industry leader, we will be advertising & taking lot of other initiatives to create a shift in the minds of the Indian consumer to adopt paper stick-based Cotton buds instead of plastic ones. We target to completely stop or minimise the production of plastic stick Cotton swabs by end of 2023, an informal deadline set up by our honourable Prime Minister”
Rahul Jain, Partner, Tulips
The Paper sticks in TULIPS Cotton buds give the best user experience & never splinter during usage. The other available alternatives like wood or Bamboo should not be used by consumers, are they make the swab very hard & can also splinter easily during usage, both causing possible harm to the user.
As responsible citizens, we all need to change our behavior and lifestyles, to balance our need for plastic & effectively manage its waste. The 100% Biodegradable Cotton Buds/ swabs represent the company’s initiatives to bring about change in small yet impactful ways.
One of the largest producers of swabs – Tulips’ product line, currently one of the best worldwide in innovative hygiene cotton products and wipes, employs more than 400 workers. TULIPS is also the 1st & the largest manufacturer of low-cost COVID-19 TEST SWABS in India, helping lower the cost of testing & saving millions of dollars for the country.
About Tulips
For more information, please visit: Tulips Hygiene or contact us:
| Aditi Jain Suparshva Swabs (I) E-mail: aditi.jain@suparshva.in | Vandana Bhatia / Divya Prabhu Adfactors PR E-mail: Vandana.Bhatia@adfactorspr.com / Divya.Prabhu@adfactorspr.com |
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