Get a cocktail or a chilled beer in exchange for 20 used cigarette butts or 10 beer bottle caps at any of the pop-up waste bars in Goa.
The state ministry in Goa has initiated a
new way to address the trash problem wherein the tourists can exchange trash
for free beer. On 30th January, the first pop-up waste bar was
installed at Zanzibar shack in Baga which marked the initiation of the project.
In the upcoming months, many such waste-bars are expected to be taken up by
restaurants at the Calangute-Candolim beach
and free beers given twice a month between 4 pm to 6 pm.
The state government selected a private
management agency, Drishti Marine to ensure clean beaches in Goa. As part of
the agency’s ‘TeraMeraBeach’ campaign, the agency came up with this innovative
idea of pop-up waste bars to involve tourists and common people to make Goa a
clean place. They aim to increase awareness amongst the people about the
garbage menace and its impact on the environment and to involve them to help
keep the surroundings clean.
With relaxed drinking rules and night
parties, Goa sees around 8 million tourists every year. Of late, these overcrowded
beaches have earned a bad name because of poor hygiene, pollution. This
campaign is expected to give the beaches the much-needed makeover.
Though it is a great concept in attracting
people, it is saddening that such barter-like schemes are needed to draw people’s
attention and care for nature.
Referring to this as a win-win concept
Noreen Van Holstein who initiated the campaign with Drishti Marine says that
for the venue, crowd attraction is a positive event. For the customers, it
gives happiness to contribute for a greater cause while getting a free drink
for it and for the brands it helps in positioning.